Bryan Rief

Chief Executive Officer


Bryan Rief is involved in all aspects of Evolution CRE’s business, including site acquisition, financing, permitting and planning, design, construction and leasing. He has 30 years of experience in retail real estate with a broad background that includes leasing enclosed regional malls, lifestyle centers, mixed-use centers, strip centers, outlet centers, airports, and downtown street locations. In addition to his development and leasing experience, Mr. Rief has worked on the retail side of the business as a tenant representative for several leading specialty retailers, including Fossil, Swarovski, Crabtree & Evelyn, and Barbour UK.

Since its co-founding in 2010, Mr. Rief has overseen the expansion of Evolution CRE into a multi-faceted real estate development and investment company. In that time, Evolution CRE has successfully acquired and re-developed former grocery store locations and shopping centers and completed new ground up developments that span a portfolio of ten properties in Michigan and Ohio.

Prior to establishing Evolution CRE, Bryan co-founded PF Michigan Group (PFMG), a privately held management and retail franchise company. PFMG currently owns and operates 52 Planet Fitness health clubs in Michigan and Ohio, making it one of the largest independent operators in the United States. Mr. Rief managed all facets of the business with a focus on site selection, lease negotiations and construction of the clubs, and today serves as the company’s CEO.

He holds a B.S. degree in Economics from Tufts University. He is a licensed real estate broker, long-standing member of the International Council of Shopping Centers (ICSC), Certified Leasing Specialist (CLS), and Certified Retail Property Executive (CRRP), a designation that reflects the highest standards in the shopping center industry.

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